As the controversy grew over Rush Limbaugh's latest incendiary comments -- he called law student and birth control advocate Sandra Fluke a "slut" on Wednesday--his show's advertisers began to flee in droves.
On Saturday, Limbaugh apologized. But for at least one CEO, that wasn't good enough.
David Friend, who runs the online backup company Carbonite, issued a statement on his company's website saying that Carbonite would no longer advertise with Limbaugh despite the host's rare admission of regret. From the website:
?No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady. Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.?
It remains to be seen whether other companies will follow Carbonite's lead.
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